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Project — Business intelligence

Retail Revenue & Profit Analytics

Revenue and profit analytics for a retail business: performance by stock category, customer-type profitability, and year-and-month trends — all in one view.

The business problem

Revenue alone doesn’t tell a retailer where the money is really made. This dashboard pairs revenue with profit at every level — by stock category, by customer type, and by month — so the business can see which products and customers actually drive the bottom line.

What it covers

  • Revenue, net profit, order count, and average profit per order as headline KPIs
  • Revenue and profit broken down by stock category
  • Customer-type profitability, from novelty shops to supermarkets to corporate buyers
  • Profit performance tracked by year and by month
  • Total revenue vs profit trend comparison

What the business gets

  • A clear view of which categories and customer types are most profitable
  • Month-by-month profit trends for planning and targets
  • Revenue and profit side by side, instead of in separate reports

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